CRUISE RETAIL CONSULTANT
Adrian Pittaway
LET'S BUILD YOUR 'WOW' IN THE CRUISE RETAIL INDUSTRY
My name is Adrian Pittaway, I have been a senior global leader in the cruise retail industry for nearly 10 years. I was accountable for leading one of the largest and most successful award-winning cruise retail business at MSC Group in all aspects - operations, buying, strategy, sales and logistics.
I am a specialist in all aspects of cruise retail and as such can use my expertise to support your business. I having have been championing an open and inclusive approach to help improve cruise retail knowledge for many years and now I can use my experience and applied knowledge to add value to you.
Cruise retail is inherently complicated and challenging, and therefore requires as much support, efficiency and effectiveness to be identified as possible.
Learn how I can support you with my specialisation in this sector to build a unique strategy that will help your business to succeed in this amazing part of the travel retail industry.
UNDERSTANDING CRUISE RETAIL
What is cruise retail? How does it work? What are the main trends?
Let me guide you through the basics of the industry by taking you through an overview of the core fundamentals of cruise retailing. I will talk you through the main operators, the main business plans, the main trends, the future trajectory, the main ways that brands can be successful and give you a strong visibility of the opportunities which exist in this unique channel. Whether you are a brand, or are looking to work in the industry, I can help to prepare you for what lies ahead.
UNDERSTANDING YOUR GUEST
How do I find the right guest for my brand / business? Where in the cruise retail industry should I focus?
Finding the right part of the cruise retail sector to fit your business model efficiently is a critical requirement. We will indentify who your target guests is, where are they in the industry and how well setup you are for connecting to them. There are many different parts of the cruise retail industry and not all of them will be relevant for your business, so connecting to the right area is a very important first step.
CREATING A CRUISE RETAIL STRATEGY
How can I adapt my brand or myself to cruise retailing? What do I need to consider, and how do I Implement this change?
Once you have understood the sector and where you sit, changing a business model and a land-based approach to be 'cruise-retail ready' is a critical element before you attempt to enter this sector. We will focus on looking at the elements that should be retained and which need to be adapted to be well setup for the specific requirements of the parts of the sector you are focusing on. Building a strategy that is cruise-retail relevant will help you to enter the sector with the confidence, capability and adaptation that the industry requires.
BUILDING THE 'WOW'
What is needed to develop the magic ingredients to fully understand the needs of the cruise retail sector?
Cruise ship retailing is all about a specific formula. We will build the 'wow' factor for your business by looking at all the elements that are going to need to work together to make your business truly stand out in a competitive and complicated industry. We will focus on the training, the events, the setup, the assortment and the onboard teams.
INTERESTED?
Come and have a chat! I can provide a competitive and fully independent support service for you to give you a unique advantage in cruise retailing. If you are new to cruise or wanting to improve your knowledge and capability in the sector, I can help your business to improve the effectiveness and efficiency in the industry.
Let's build your 'WOW' together.
Thank you!
